100% Design London is an architecture and contemporer interior design program that includes furniture, lamps, wallpapers, textile, and architechture elements (for example railings, hinges, decorative interior and exterior wall panels, specialist glass).

100% Design London 2009 is the 15^th program to be held, with an appearance of 350 exhibition participants, including Charlene Mullen, Molo, Alex Brandley, British Council, and Wallaperspace.

100% Design London is devided into a couple of parts, which is world-class interiors show 100% Design, innovative and sustainable architectural products event 100% Detail, cutting-edge materials exhibition 100% Materials and emerging talent showcase 100% Futures.

As part of an ever-growing global brand (100% Design Shanghai and 100% Design Tokyo) 100% Design London has taken JAM as their trusted creative director, following in the steps of Ben Kelly, Tim Pyne, and Tom Dixon.

Designers and companies that wish to take part in this program must fulfill the design inovation and authenticity criteria, going through with the tough selections by Jason Bruges, Max Fraser, Matius Hilton and Nina Tolstrup.