A new sensation of “packaging”. Gives you a totally new visual yet new textures. A package that tries to “pack” overall, not only the products itself, also with a packed memory value of the origin of the product, when your daily vegetable, presented to your hands complete with its “field”.
“Harvesting from the field” this may be the impression that will arise when you open this package and take the vegetables in it. An excellent way to make you keep in mind the environment and may better appreciate the value of an onion, a cucumber, even a bunch of celery.
Minimize the “field” and present it into the form of packaging, thus the attempt made by Ito Asahi, the designer. By providing new textures from the basic forms of corrugated paperboard is, coupled with the arrangement of minimized vegetable crops, makes it look like a field of vegetables, but it can go anywhere.
*photos courtesy of the agricultural texture





